Bridgestone Launches Potenza Sport A Tire

Newest entry to the company’s tire line incorporates 55 percent recycled and renewable materials

Bridgestone’s Potenza Sport A,  is the company’s first mass-produced tire to integrate 55 percent ISCC PLUS certified recycled and renewable materials. ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.

In line with the Bridgestone E8 Commitment, 35 percent ISCC PLUS certified renewable materials were used in production of the tire, including natural rubber and bio-attributed polymers, as well as 20 percent ISCC PLUS certified recycled materials. These include ground rubber derived from end-of-life tires (ELTs), certified carbon black produced from circular oils, rice husk ash silica, lignin, zinc oxide, and recovered carbon black from end of life tires.

The Bridgestone Potenza Sport A tire was developed with ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without compromising safety or performance.  Bridgestone’s ultra-high performance tire offers outstanding safety and control to drivers, achieving an EU label A grade for wet grip. It also delivers best-in-class energy efficiency and extended battery range, boasting an EU label A grade in rolling resistance.

Steven De Bock, Vice President Original Equipment at Bridgestone EMEA ( Europe, Middle East, India, Africa, division) called the Potenza Sport A a great example of Bridgestone’s innovation capabilities, commitment to sustainability and a significant milestone in the company’s journey toward using 100 percent sustainable materials in its products by 2050 and beyond.

Bridgestone’s Potenza Sport A tire is not a concept or a pilot project, the tire maker said.  It has been carefully chosen by Audi as original equipment for their new e-tron GT.  The new Bridgestone tire went through Audi’s rigorous testing and was recognized for providing the high performance demanded by such a powerful and demanding vehicle, while also delivering outstanding safety and sustainability.

Developed in Europe, the Bridgestone Potenza Sport A will be manufactured at Bridgestone’s advanced plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is also ISO 50001 certified for efficient energy management. The plant’s entire tire production process is 100 percent electric, with the electricity being produced from renewable sources.

© Scrap Tire News, November 2024