everroll® is the “Official Flooring of the CrossFit Games”
REGUPOL America and CrossFit, Inc., launched a sponsorship marketing agreement earlier this year making Regupol’s everroll® recycled rubber gym flooring the official flooring of the CrossFit Games.
everroll® recycled rubber gym flooring is a product of Germany-based Regupol BSW and its subsidiary Regupol America, headquartered in Lancaster, PA.
According to the companies, the CrossFit Competition has been held on Regupol’s gym flooring for more than ten years and has been the official sports flooring for the CrossFit Games since 2017.
The sponsorship agreement initiated in August of this year further solidifies the relationship between Regupol America and CrossFit, John Alen, VP sales and marketing at Regupol America said.
“We’re very happy that we can further and also formalize our relationship with the CrossFit Games. As flooring manufacturers, we know the demands athletes place on floor surfaces.
The fact that the Fittest Athletes on Earth will be competing against each other on our floor at the biggest event in their calendar is something we can be very pleased about,” Alen said.
The everroll® gym flooring, marketed for legal reasons in the USA under the name of Regupol “AKTIV”, is especially suitable for free weight zones, Alen said. Its elastic surface is not only extremely resilient to heavy objects being dropped on it, it’s also very easy on the joints of the athletes, he said.
Mason Snyder, head of sponsorships for the CrossFit Games, said they continued to choose everroll® because of its high durability which is essential to the CrossFit competitions.
In addition to durability. everroll® brings other performance and sustainability attributes to its users including sound and vibration absorption, slip resistance and comfort. everroll’s® high recycled rubber content and use of selected post-consumer EPDM make it an eco-preferred, sustainable choice in gym flooring and other flooring products.
Also, the typical appearance of everroll® is ideally suited to CrossFit boxes, Regupol’s Alen said.
The rough, usually black backgrounded surface gives the room in which it is laid a robust and functional look.
© Scrap Tire News, November 2019